Nation's Leading Satellite TV Service DirecTv Outscores Dish Network; Rates Higher Than All Major Cable Companies for Eighth Consecutive YearEL SEGUNDO, Calif.--(Business Wire)--For eight straight years, DIRECTV, the nation's leading satellitetelevision service, has scored higher for customer satisfaction thanall major cable TV companies in the American Customer SatisfactionIndex (ACSI). In this year's ACSI survey, DIRECTV posted an index score of 68,reflecting customers' overall satisfaction with the service, comparedto the cable and satellite TV category, which scored a 64 overall.Customers surveyed by the ACSI in the first quarter of 2008 were alsoasked about such issues as perceived quality, perceived value andtheir expectations prior to subscribing to the service. The ACSI alsomeasures customer loyalty and retention.
"Our customer experience is extremely important to the success ofour business and we are proud to continue our record of scoring higherin customer satisfaction than any other major cable TV company in thecountry," said Mike Palkovic, executive vice president of Operationsfor DIRECTV. "Our No. 1 rating in the 2008 ACSI survey reflects thehard work and dedication of all DIRECTV employees and customer servicerepresentatives. While we saw an improvement over 2007, this year weare still clearly focused on improving all facets of the overallcustomer experience to further distance ourselves from thecompetition."
Source:http://www.reuters.com/article/pressRelease/idUS146524+20-May-2008+BW20080520
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